News

SBLI Taps Commonwealth Creative Associates for Marketing, Digital Media Expertise

CCA continues its rapid growth by adding Savings Bank Life Insurance of Massachusetts
to its roster.

CCA, Boston-area marketing, creative, and digital media/public relations agency, is pleased to announce that Savings Bank Life Insurance of Massachusetts has hired the agency to drive its digital media presence. In addition, CCA will develop several marketing campaigns for the company. This most recent win comes on the heels of CCA’s recent appointment to the Inc. 5000, the magazine’s list of fastest growing companies in America.

SBLI, a major provider of life insurance products and services, has hired CCA for comprehensive e-marketing, digital media, and pay per click campaigns. CCA will conduct search engine optimization, pay per click advertising, and digital media relations, as well as other marketing efforts for SBLI.
 
“We are pleased to be working with such a motivated and cutting edge team”, said Rose Cahill, vice president/director of marketing for SBLI. “They bring a unique understanding of the digital marketplace to the table, along with years of experience and unrivaled creativity.”

CCA will also be conducting a direct mail campaign for SBLI, which will work in tandem with its e-marketing efforts to drive traffic to www.SBLI.com and maximize efficiency of the company’s overall marketing efforts.

“We’re thrilled to have this opportunity to help bring SBLI’s marketing and digital media outreach to the next level,” said Bob Fields, founder and president of Commonwealth Creative Associates. “CCA values working  with clients like SBLI who truly understand and appreciate the power of new media and marketing techniques.”

CCA clients include, among others, GE Healthcare, Mirick O’Connell, Health Dialog, and Xceed Molecular. The agency recently joined the ComVort Group, the largest international network consisting of independent specialized and owner-managed companies operating in all aspects of integrated marketing-communication. This alliance will provide CCA clients with worldwide access to creative services in 133 offices in 112 cities worldwide.

About SBLI
Conceived by U.S. Supreme Court Justice Louis D. Brandeis, the Savings Bank Life Insurance system was established in Massachusetts in 1907. The Massachusetts company is currently licensed in 15 states and the District of Columbia. Its products are now available through 200 financial institutions in New England; Plymouth Rock Assurance Corp. and Mt. Washington Assurance Corp. property and casualty agents; the Massachusetts and New Hampshire Societies of CPAs; and AAA Southern New England, AAA Merrimack Valley, and AAA Pioneer Valley.

In addition, the Company’s products are offered to New Jersey residents through members of the New Jersey League of Community Bankers; to consumers in Virginia through an alliance with the Virginia Bankers Association; and to consumers in Tennessee through an alliance with the Tennessee Bankers Association. It is also endorsed by the Massachusetts Bankers Association.

Consumers may also deal directly with Savings Bank Life Insurance in Massachusetts, Rhode Island, Vermont, Maine, New Hampshire, Pennsylvania, New Jersey, Delaware, Virginia, Tennessee, Maryland, Washington, D.C., West Virginia, North Carolina and California.

The Savings Bank Life Insurance Company of Massachusetts is in no way affiliated SBLI USA Mutual Life Insurance Company, Inc.

CCA joins ComVort International Group of integrated marketing-communications companies.
Commonwealth Creative Associates recently formed an alliance with The ComVort Group, which will provide CCA clients with worldwide access to creative services in 133 offices in 112 cities worldwide. The ComVort Group is the largest international network of independent specialized and owner-managed companies operating in all aspects of integrated marketing-communication. This new partnership comes on the heels of CCA's opening of a new office in London, UK.

“As the ComVort Group's Massachusetts agency, CCA can now offer our clients unprecedented access to markets across the globe,” says CCA Founder and President Bob Fields. “The value of sharing experience and best practices with so many great agencies from Asia to Europe, and North America will bring immense value to our clients with interests overseas.”

CCA has continued its rapid growth in America, with the opening of an office in London, and now by partnering with ComVort. It was recently named to Inc. Magazine's list of the 5000 fastest growing companies in America.

About The ComVort Group
The ComVort Group is the largest international network consisting of independent specialized, and owner-managed companies operating in all aspects of integrated marketing-communication. They are the most efficient partner for any global marketing-communication strategy for both advertisers and agencies. For more information please visit www.comvort.com.

CCA on Inc. magazine's top list.
Thanks to some very strong growth in the past three years, CCA was named to Inc. magazine's list of the 5000 fastest-growing private companies in America. This list, which is an extension of Inc. magazine's annual Inc. 500 list, catches many businesses that are too big to grow at the pace required to make the Inc. 500, as well as a host of smaller firms. Taken as a whole, these companies represent the backbone if the U.S. economy.

CCA, which grew nearly 40% in the last three years, continues to expand its client base through its success in adapting marketing and public relations programs to the new content-driven web era. CCA provides a level of service and service integration not typically found at traditional advertising and marketing agencies. The agency provides unparalled expertise in developing marketing and public relations strategy for its clients.

The agency was also recently ranked the 5th Largest Advertising & Public Relations firm in the Worcester Business Journal's Annual Book of Lists, (July 16, 2007). The listing includes companies in Central Massachusetts and the MetroWest areas.