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News

CCA Joins the 2009 Inc. 5000 List

Inc. 5000CCA recently received the honor of joining the 2009 Inc. 5,000 list as one of the country's fastest growing privately held companies. After a rigorous vetting progress, we are very proud to announce that we have been named to the prestigious list for the second time.

While we are proud of our accomplishment, it is our valued and respected clients that entrust us to build their brands—along with the talented team at CCA—that enabled us to not only be in the Inc. 5000 list in 2007, but again in 2009. Our thanks and gratitude go out to all of our past, current and future clients for your commitment to our brand of marketing and client services.

Especially in a time when marketing teams are constantly forced to defend their investments, we couldn't be more humbled by this accomplishment. We are truly lucky to have such an amazing stable of companies that we view more partners than clients. It is these valuable partnerships that have allowed us to grow even under the toughest economic conditions.

Thanks to everyone to has helped us make this accomplishment possible. It has been a true team effort.
 


Leading Northern New England Law Firm Hires CCA

Bernstein Shur logoBernstein Shur, one of northern New England's largest multi-service law firms, recently joined CCA as the agency's newest public relations client. Helping improve their media visibility in Portland and Augusta, Maine as well as Manchester, New Hampshire, CCA will be playing a key role in building relationships with local press, driving visibility at industry events and receiving recognition for the firm's pro-bono work.
 

About Bernstein Shur
Established in 1915, Bernstein Shur provides practical legal counsel to a diverse group of public and private clients throughout the region and around the world.


CCA Helps Lead Social Media Webinar

SAP Commonwealth Creative Associates recently helped lead a social media webinar to a team of solution engineers from the market-leading enterprise software giant, SAP. Jamie Bull, Digital Communications Strategist at CCA, advised attendees on the latest trends in social media and digital communications. He gave solution engineers distinct tips on how to take advantage of the emergence of social media to build their professional networks, research sales leads and monitor conversations around specific SAP products and industry trends. Attendees walked away with a better understanding of social media as well as concrete examples of how best to utilize technology in B2B sales and marketing.


CCA Launches New Social Network for WebDental

WebDental Commonwealth Creative Associates recently launched a new social network for WebDental, creating an online community for members of the dental profession to share ideas and discuss the latest treatments, products, news and information. WebDental was first conceived in 1995 as the “Yahoo! of dentistry.” It served as a resource for dentists by providing an index for every known dental-related website. As the list of resources grew into the thousands, the index became so large that soon the most popular aspect of the site was the dental forums, where dental professionals could share ideas. Recognizing the value of the social aspect of the site, WebDental decided to formally move forward into social media with their popular site. Today, the site offers video-sharing, blogs, discussion forums and a personal profile for every dentist who joins the site.


CCA Announces Myles Bristowe as New CMO

CCA grows digital marketing practice with addition of current AMA Boston President and 14 year web marketing veteran

Myles BristoweCCA today announced Myles B. Bristowe has joined the company as its Chief Marketing Officer. Myles draws from his specialized search engine marketing, corporate website design, Web 2.0 and social media experience to fully integrate marketing campaigns for CCA clients. He is an expert at providing thought leadership for those clients wishing to build an online community around their corporate brand.

Myles, who currently serves as President of the Boston Chapter of the American Marketing Association, brings more than 15 years of interactive web marketing experience having served in executive leadership and project management positions. Prior to joining CCA, Myles founded two web marketing and design firms specializing in internet marketing and new/social media strategy. The VividContext practice – which was founded by Bristowe in 2006 and merged with CCA in 2008 – serves as the model for CCA’s unified marketing methodology. In 1998, Myles also founded TreeFrog Productions which was purchased by Embarc of Newton, Mass. in 2003.

“Unified Marketing will be the key to an agency's success in the coming years, and I wanted to work with the CCA team because they have a deep understanding of how both traditional and internet marketing, public relations, advertising, and web content and design work together to produce exceptional results for clients.” said Bristowe. “We have hit the ground running by unifying these disciplines to create distinctive marketing campaigns that I don’t believe could be accomplished anywhere else.”

Myles has helped hundreds of leading companies navigate the digital media landscape; creating blogs, websites and social networks. He is a regular speaker at regional and national events surrounding new and social media and unified marketing. Myles currently resides in Mansfield, Mass. with his wife and three children.

“Our ability to align digital media with effective offline campaigns has propelled CCA's rapid growth,” said Robert Fields, founder and president of Commonwealth Creative Associates. “With Myles now leading our exceptional team of marketers, we are building on our success to deliver the best results possible for our clients especially during these uncertain economic times when every marketing dollar counts.”

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CCA Sponsors Inaugural Web Experience Forum

WE logoCCA, in partnership with Gomez and Internet Retailer Magazine, provided marketing services to organize and generate attendance for this one-of-a-kind event focusing on how consumers interact with a company's website—one of the most trusted mediums where consumers, the press, and many other audiences go for company information and to purchase products. The Web Experience Forum, held October 14 – 16 at the Park Plaza Hotel in Boston, brought together industry leaders from the many disciplines of marketing, ecommerce, public relations, web design professionals, other disciplines within a company that need to work together seamlessly in order to create a superior website. Industry thought leaders such as Dr. Jakob Nielson from the Nielson Norman Group, as well as executives from the NHL, Tripadvisor, Forrester Research, and CitiGroup shared their thoughts on how websites should be constructed, designed and maintained to create an optimal web experience for customers.

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Boston Area Marketing and PR Firm Brings “VividContext” Distinctive Unified Marketing to Clients

Commonwealth Creative Associates' Proprietary Approach Integrates Digital Media With Marketing and Public Relations

Myles BristoweFramingham, MA—October 27, 2008—Commonwealth Creative Associates, a Boston area marketing and public relations agency, today announced it has formalized its VividContext Unified Marketing Practice which integrates the agency's digital media capabilities with marketing and public relations services.

The formal announcement of the VividContext Practice comes as Myles Bristowe joins CCA as Chief Marketing Officer. Bristowe, an online marketing expert who currently serves as president of the Boston Chapter of the American Marketing Association, brings fourteen years of Internet marketing experience to CCA.

Bristowe developed the VividContext approach to unified marketing in 2006, which integrates the full range of marketing disciplines to cohesively support a client's core objectives. This proprietary approach leverages the power of digital media by integrating it with all marketing and public relations initiatives.

“Google has created a keyword-based economy where companies must increase their relevance within context of the unique demands of their prospects. The VividContext Practice was invented to help clients become the bright spot they should be and to unify their message across all marketing channels,” Bristowe explained. “Other agencies offer their marketing services in silos. VividContext tears down the walls to allow a dynamic synchronization of marketing tactics that unleashes a whole new set of possibilities to produce and measure phenomenal results for our clients' businesses.”

CCA's Internet marketing services include website design, performance tracking, search engine marketing services, custom application development, and social media programs. The VividContext approach to unified marketing enhances this suite of digital marketing services in close coordination with the agency's direct marketing and public relations capabilities.

“Our ability to align digital media with effective offline campaigns has propelled CCA's rapid growth,” said Bob Fields, founder and president of Commonwealth Creative Associates. “With Myles heading up our VividContext Practice, we are taking our clients to new levels.”

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CCA Secures Major U.S. Media Coverage for Assumption College

Voice of America and ABC-TV feature Francesco Cesareo as Papacy Expert

francisco cesareoFramingham, MA—June 27, 2008—Massachusetts is home to many well-known Catholic colleges, yet when Pope Benedict XVI visited the United States, it was Assumption College President Francesco Cesareo that provided expert commentary on the papacy. Through the proactive public and digital media outreach efforts of the PR team at CCA, Cesareo was cited as an expert on the papacy and gained national media exposure for the Worcester, Massachusetts-based College. Assumption is a small liberal arts and professional studies college rooted in the Catholic intellectual tradition.

CCA, a leading marketing, creative and digital media/public relations agency secured interviews with the Voice of America, ABC-TV, the Boston Globe, and Chronicle HD, an award-winning TV news program focused on New England. The agency also garnered coverage in leading Catholic publications as well as Worcester TV, radio and print media.

CCA continues its rapid growth adding new clients in the energy, technology and biotechnology sectors. The agency was named to Inc. Magazines list of the 5000 fastest growing companies in America.

About Assumption College
Founded by the Augustinians of the Assumption in 1904, Assumption College is a liberal arts and professional studies college rooted in the Catholic intellectual tradition. The College forms graduates known for critical intelligence, thoughtful citizenship and compassionate service. Assumption was named a “Best Value” in the 2006 edition of Barron's Best Buys in College Education. For the last several years, Assumption has been included in both U.S. News & World Report “America's Best Colleges” guide and the Princeton Review's Best Northeastern Colleges as one of the best colleges in the northeastern United States.

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Eden Energy Selects Commonwealth Creative Associates To Launch International PR Campaign

CCA continues strong growth.

eden energy logoFramingham, Mass.  March 27, 2008—Commonwealth Creative Associates—a leading marketing, creative, and digital media/public relations agency (CCA)—today announced it is the PR agency for Australia-based Eden Energy Ltd. (ASX:EDE), a diversified clean energy company providing alternative energy solutions worldwide. CCA is managing Eden Energy's international public relations campaigns to raise the awareness of its growing list of countries and transportation clients turning to cleaner energy alternatives.

In the United States, the San Francisco Airport has converted its shuttle bus fleet to Hythane®, after seeing the benefits from other projects in the United States and Canada. Countries such as India where pollution in the major cities has become an environmental hazard, the government has adopted Eden Energy's patented Hythane® blend, a 20 / 80 mixture of hydrogen and natural gas, as that nation's fuel standard to control local pollution by reducing NOX emissions (smog) by 95% and in moving to a hydrogen economy. India currently operates a fleet of nearly 500,000 buses—all of which are scheduled to convert to Hythane® fuel.

Eden Energy's wholly-owned subsidiary, Colorado-based Hythane Company LLC, was selected by IndianOil Corporation to install and supply the first public hydrogen fuelling station in India. The $1 million retail outlet will be sited in the heart of Delhi at one of India's busiest natural gas fuelling stations. Scheduled for completion in the fall of 2008, the station will produce, store, blend, and dispense Hythane® as well as hydrogen to power natural gas vehicles, including buses, cars, and trucks.

Other Eden facts:

  • Major players in government, research, science and industry are engaging Eden Energy to help them create a roadmap toward a hydrogen economy. Eden is now leveraging this experience—and a global marketing and manufacturing presence—to put the nations of the world on the road to a hydrogen-based economy years before most expected.
                    
  • Eden is pursuing groundbreaking research into new ways of creating hydrogen from bio-matter and is working with the University of Queensland in Australia on converting natural gas to hydrogen in which the only by-products are water and a commercially valuable form of pure carbon.

About Eden Energy
Eden Energy Ltd (ASX:EDE) focuses on producing, storing, and delivering hydrogen to market to power hydrogen-based transportation. Hydrogen technologies developed and marketed by Eden include Hythane®, a near zero emissions alternative fuel. Hythane Company LLC is based in Littleton, Colorado, USA. Visit www.edenenergy.com.au or www.hythane.com.

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SBLI Taps Commonwealth Creative Associates for Marketing, Digital Media Expertise

CCA continues its rapid growth by adding Savings Bank Life Insurance of Massachusetts to its roster.

sbli logoCCA, Boston-area marketing, creative, and digital media/public relations agency, is pleased to announce that Savings Bank Life Insurance of Massachusetts has hired the agency to drive its digital media presence. In addition, CCA will develop several marketing campaigns for the company. This most recent win comes on the heels of CCA’s recent appointment to the Inc. 5000, the magazine’s list of fastest growing companies in America.

SBLI, a major provider of life insurance products and services, has hired CCA for comprehensive e-marketing, digital media, and pay per click campaigns. CCA will conduct search engine optimization, pay per click advertising, and digital media relations, as well as other marketing efforts for SBLI.
 
“We are pleased to be working with such a motivated and cutting edge team”, said Rose Cahill, vice president/director of marketing for SBLI. “They bring a unique understanding of the digital marketplace to the table, along with years of experience and unrivaled creativity.”

CCA will also be conducting a direct mail campaign for SBLI, which will work in tandem with its e-marketing efforts to drive traffic to www.SBLI.com and maximize efficiency of the company’s overall marketing efforts.

“We’re thrilled to have this opportunity to help bring SBLI’s marketing and digital media outreach to the next level,” said Bob Fields, founder and president of Commonwealth Creative Associates. “CCA values working  with clients like SBLI who truly understand and appreciate the power of new media and marketing techniques.”

CCA clients include, among others, GE Healthcare, Mirick O’Connell, Health Dialog, and Xceed Molecular. The agency recently joined the ComVort Group, the largest international network consisting of independent specialized and owner-managed companies operating in all aspects of integrated marketing-communication. This alliance will provide CCA clients with worldwide access to creative services in 133 offices in 112 cities worldwide.

About SBLI
Conceived by U.S. Supreme Court Justice Louis D. Brandeis, the Savings Bank Life Insurance system was established in Massachusetts in 1907. The Massachusetts company is currently licensed in 15 states and the District of Columbia. Its products are now available through 200 financial institutions in New England; Plymouth Rock Assurance Corp. and Mt. Washington Assurance Corp. property and casualty agents; the Massachusetts and New Hampshire Societies of CPAs; and AAA Southern New England, AAA Merrimack Valley, and AAA Pioneer Valley.

In addition, the Company’s products are offered to New Jersey residents through members of the New Jersey League of Community Bankers; to consumers in Virginia through an alliance with the Virginia Bankers Association; and to consumers in Tennessee through an alliance with the Tennessee Bankers Association. It is also endorsed by the Massachusetts Bankers Association.

Consumers may also deal directly with Savings Bank Life Insurance in Massachusetts, Rhode Island, Vermont, Maine, New Hampshire, Pennsylvania, New Jersey, Delaware, Virginia, Tennessee, Maryland, Washington, D.C., West Virginia, North Carolina and California.

The Savings Bank Life Insurance Company of Massachusetts is in no way affiliated SBLI USA Mutual Life Insurance Company, Inc.

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CCA joins ComVort International Group of integrated marketing-communications companies.
Commonwealth Creative Associates recently formed an alliance with The ComVort Group, which will provide CCA clients with worldwide access to creative services in 133 offices in 112 cities worldwide. The ComVort Group is the largest international network of independent specialized and owner-managed companies operating in all aspects of integrated marketing-communication.

“As the ComVort Group's Massachusetts agency, CCA can now offer our clients unprecedented access to markets across the globe,” says CCA Founder and President Bob Fields. “The value of sharing experience and best practices with so many great agencies from Asia to Europe, and North America will bring immense value to our clients with interests overseas.”

About The ComVort Group
The ComVort Group is the largest international network consisting of independent specialized, and owner-managed companies operating in all aspects of integrated marketing-communication. They are the most efficient partner for any global marketing-communication strategy for both advertisers and agencies. For more information please visit www.comvort.com.

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CCA on Inc. magazine's top list.
Thanks to some very strong growth in the past three years, CCA was named to Inc. magazine's list of the 5000 fastest-growing private companies in America. This list, which is an extension of Inc. magazine's annual Inc. 500 list, catches many businesses that are too big to grow at the pace required to make the Inc. 500, as well as a host of smaller firms. Taken as a whole, these companies represent the backbone if the U.S. economy.

CCA, which grew nearly 40% in the last three years, continues to expand its client base through its success in adapting marketing and public relations programs to the new content-driven web era. CCA provides a level of service and service integration not typically found at traditional advertising and marketing agencies. The agency provides unparalled expertise in developing marketing and public relations strategy for its clients.

The agency was also recently ranked the 5th Largest Advertising & Public Relations firm in the Worcester Business Journal's Annual Book of Lists, (July 16, 2007). The listing includes companies in Central Massachusetts and the MetroWest areas.

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