What We DoAs your PR and Digital Media Outreach agency, we'll take into consideration your overall marketing goals, lead generation strategy and activities and then evaluate the most effective tactics when developing your plan. (We may even offer an idea or two that you haven't thought of yet.) PR Strategy, Counsel and Planning
PR programs can be designed to increase your brand recognition, position you as a leader in your field, drive new business across all media, or successfully launch or reposition products in the market.
Brand Building and Messaging
We work with marketing and creative design professionals to create a cohesive branding campaign. Brand image, taglines, and specific verbs used in copy are much more effective when used in an integrated fashion. Collateral, tradeshow booths, ads, editorial, and bylined articles all should represent the brand in a cohesive way. CCA does it better than anyone.
Launch Campaigns, Market Entry, Repositioning
Whether you have an exciting new product or business to launch, or a branding campaign just isn't living up to expectations, CCA is there. We expertly position clients in both digital and traditional media to maximize new developments, and create brand awareness in any marketplace.
Trade Show / Event Support
Trade shows provide the perfect venue for announcing news at a press event and spotlighting thought leaders in your organization by participating in industry keynotes or leading a panel discussion. Trade shows also provide opportunities to increase your visibility with editors, analysts and other industry influencers through one-on-one meetings.
CCA works with you up front to determine how to maximize your show presence. We can research and secure speaking opportunities and arrange one-on-one meetings; provide logistical, writing and media relations support to ensure press events are successful and well attended; provide on-site support as requested to do the leg work required in tracking down press on the floor and getting your press kits and other information top of mind in the press room.
Crisis Management
You may find your company or product line is taking a hit in the media, or a sudden event sparks a media crisis. CCA will provide the people with the expertise to guide you through the steps to manage and control a challenging communications crisis looking at both internal and external audiences.
Media and Analyst Relations
Whether the story is headlined about your company, CEO or latest product advancement, we'll get it written and delivered to the specific individuals who cover the topic—editors, reporters, columnists, product reviewers, and other influencers— then we'll follow up to make sure we know what they thought about the story, and what plans they have to cover it.
Writing
As media continues to evolve, new ways of writing are becoming increasingly important. Consumers have direct access to press releases and other documents like never before and search engine optimization techniques can be employed in press releases and all web materials to maximize traffic to your company's site. The PR team at CCA takes all these nuances into account anytime we create a newsletter, press release or blog posting.
Blog Consulting
As the face of media continues to change at a breakneck pace, CCA is there to make sure that our clients are right on top of the curve. Blogs and other social media are valuable vehicles for pushing company news to the public, as well as engaging in dialog with current and potential customers.
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We see you've been looking around for awhile. Would you like to talk to someone?
Whether you're interested in increasing sales, jumpstarting your lead gen programs, or creating a new brand, we're here to help.
Why not take the next step?
CCA Public Relations and Digital Media Outreach 345 Union Avenue | Framingham, MA 01702 | 877-620-6664 Experienced Public Relations, digital media outreach, advertising, branding, marketing |
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